Perceptive Research, the award winning research agency behind our Public Attitudes Insights research and Dying Reviews submitted a case study for the 2024 Research Effectiveness Awards (ReAwards).
While it didn't win, Perceptive were encouraged by the judges' response who saw it as ' an excellent example of research effectiveness, partnership and innovative thinking. With another 6-12 months to fully demonstrate its impact, this story would be a strong contender for Gold next year."
Read the case study on the Perceptive website: Insights into death and dying pave the way for Dying Reviews.
Quotes from the case study
The insights from the Public Attitudes Survey have not only helped Hospice NZ tailor and target its messaging, pivot their marketing, fuel awareness of their services, and empower their advocacy work, but has led to a world-first campaign to raise awareness of how the dying are treated in our communities.
- Perceptive
"Hospice’s challenge was immediately apparent to us – to rebrand dying from something that happens in a distant room, to other people, to something that is constantly happening all around us, and will happen to all of us. It is an integral part of our human journey that deserves investment, empathy and attention, and yes, money."
—Brigid Alkema, Chief Creative Officer, Clemenger BBDO