Our world first Dying Reviews campaign has been recognised by Cannes Lions this week, shortlisted for a prestigious ‘Glass Lion’ in the 2026 awards that take place at the end of June.
This award recognises work that confronts inequality and prejudice by giving voice to marginalised communities.
We know Dying isn’t an exception to life - it's part of it. And it deserves dignity, honesty, and attention.
Thanks to the creative team at McCann NZ for their pro bono, ambitious and creative genius.
We hope this international recognition shines a light on the need for compassion over process and designing systems with dignity for the dying in mind.